Founded by Nova Starr, age 9

Fresh braids. Zero flakes.
Made by Nova!

★★★★★ 4.7 · 240 verified reviews

The braid gel that holds strong, never flakes, and smells like Pineapple & Lemonade — created by 9-year-old Nova Starr so every girl can walk into school feeling confident. It’s the exact gel she uses on her own hair.

$9.99 / one 10 oz jar
Get Nova’s Gel — $9.99 →

🔒 Secure checkout · Ships from the USA · Free shipping $40+ · 30-day money-back guarantee

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In stock · 11,900+ orders shipped

✨ 2.5M+ YouTube subscribers📺 As seen on News 19 & WAFF💗 Made in Huntsville, AL
Read 240 real reviews ↓
Founder · Limited EditionNova Starr, 9-year-old founder of Meltdown, smiling and holding her Braid Locs Twist Care Kit
As featured onWHNT News 19WAFF 48YouTube · 2.5M+ subscribersJudge.me · 240 reviews
No white flakes — no itchy scalpHolds for days — school, play & sleepoversBraids · Locs · Twists30-day money-back guarantee
The story

Built for the girl who walks in like the main character.

Every girl knows the feeling. It’s Monday morning, you’re walking into school, and your hair is either your superpower — or the thing you’re hoping nobody looks at too closely.

Nova Starr knows it better than anyone. She’s 9 years old, from Huntsville, Alabama, and she became a star — 2.5 million subscribers — by being loudly, happily herself. Braids and all.

So she did something most kids only dream about: she started her own brand. Meltdown’s Sitting Pretty gel was made with a real Huntsville braider for one job — braids that stay fresh all week, edges that stay laid, and zero white flakes. Ever.

Nova Starr smiling while getting her hair styled with Meltdown

A note from Nova 👋

Hi! I’m Nova. I made Sitting Pretty because I wanted a gel that actually works for girls like me — no white flakes in my parts, no itchy scalp, and braids that still look fresh on Friday.

But the truth is, it was never just about hair. When your braids look good, you feel good. And when you feel good, you walk in different. You raise your hand. You smile bigger. You’re you.

That’s what I want for every girl: to feel confident, to love herself, and to know her hair is hers. Sitting Pretty is the gel I use on my own hair — I hope you love it as much as I do.

— Nova ✨Founder, Meltdown · Huntsville, Alabama
Nova Starr having her braids done with the Sitting Pretty gel
“Fresh braids, zero flakes, and a whole lot of self-love.”— Nova Starr, founder
Try Nova’s Gel — $9.99 →

One jar · $9.99 · 30-day money-back guarantee

The white-flake problem

You know the look. Fresh braids — then the flakes show up.

Many gels look great on day one and then dry into white residue along your parts. Sitting Pretty is flaxseed-based, so it dries clear and stays clear.

Typical gelsSitting Pretty
Dries clear — no white flakes
No itchy, dry scalp
Holds for days — braids, locs & twists
Kid-loved Pineapple & Lemonade scent
Made with a real braider
30-day money-back guarantee
Why kids & moms love it

Holds tight. Never flakes. So fun!

Zero white flakesFlaxseed-based — no white cast, no itchy scalp.
Holds for daysThrough school, recess, gym class and sleepovers.
Smells like summerNova’s Pineapple & Lemonade scent. 10 oz full-size jar.
Sitting Pretty gel being applied to Nova's part with no white flakes
Easy as 1-2-3

How Nova uses it

1SectionPart clean sections on damp or dry hair. A grown-up can help with the parts!
2SmoothRub a little gel along the section and smooth your edges. A little goes a long way.
3Braid & goBraid, loc or twist as usual. It dries clear — fresh from Monday to Friday.
Nova’s world

Big smiles. Fresh braids. Every day.

Nova Starr, founder of Meltdown
Nova Starr, founder of Meltdown
Nova Starr, founder of Meltdown
Nova Starr, founder of Meltdown
Nova Starr, founder of Meltdown
Nova Starr, founder of Meltdown
Nova Starr, founder of Meltdown
Nova Starr, founder of Meltdown
Nova Starr, founder of Meltdown
Nova Starr, founder of Meltdown
Nova Starr, founder of Meltdown
Nova Starr, founder of Meltdown
Nova Starr, founder of Meltdown
Nova Starr, founder of Meltdown

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4.7
★★★★★
240 real reviews · collected by Judge.me
★★★★★

“The Best Braid Gel Ever!!! NO flaking, holds really well, I love it!!!”

— Terri Boykins · ✔ Verified buyer
★★★★★

“Product is amazing. Works for all hair types, leaves no residue and has an amazing smell. All my clients love it.”

— Tomas Braids · ✔ Verified buyer
★★★★★

“No flaking and great hold. No complaints — will buy from now on.”

— Rania Marie · ✔ Verified buyer
★★★★★

“Smells so good and it’s great for protective styles.”

— Brandi · ✔ Verified buyer
★★★★★

“I like it. It’s non-flaking just like it said, the hold is good. I’m satisfied overall.”

— Dyema Brammer · ✔ Verified buyer
★★★★★

“The absolute best! I’m so thankful for the Meltdown team.”

— Paris Stanfield · ✔ Verified buyer
For the grown-ups

Everything a parent wants to know.

  • Founded by 9-year-old Nova Starr — her brand is run together with her family
  • Made with a real Huntsville braider
  • Flaxseed-based · made in the USA
  • Made for braids, locs & twists on any texture
  • 30-day money-back guarantee — no stress
  • Purchases are made by adults — thank you for supporting a young founder
Just $9.99

One jar. Zero flakes. $9.99.

Want more? Add 2 or 3 and the savings apply automatically at checkout.

Deal mathLet’s do the math.
  • 1 full-size jar (10 oz / 284 g)$9.99
  • That’s per ounce$1.00
  • If one jar lasts you a month of styles, per day≈ 33¢
  • 3 jars → $8.33 eachSave $4.97 (17%)
  • Free shipping on orders $40+$0 ship
  • Doesn’t hold? 30-day money-back guarantee. Your risk:$0

Less than ten bucks to fix white flakes for good — and Nova’s guarantee means the only way to lose is to not try it.

1 JarNova’s gel · 10 oz$9.99
2 JarsSave $1.99$17.99
3 JarsSave $4.97$25$8.33 each
Buy 1 Jar — $9.99 →
Secure checkoutShop Pay, Apple Pay, cards
30-day money-backFull refund, no hoops
Ships from the USAFree shipping $40+
Founder-madeBy 9-year-old Nova Starr
Love it or your money back — 30-day guarantee.Doesn’t hold? Email us for a full refund. No stress, no hoops.
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🔒 Secure checkout · Free shipping on orders $40+

Questions? We’ve got answers!

Does it really not flake?
No. It’s flaxseed-based, so it dries clear with zero white flakes or residue — that’s the whole point.
How long does it hold?
Strong hold from day one, for days of school, play and sleepovers — through the shower and the gym too.
Is it OK for kids’ hair?
Nova (age 9) uses it on her own hair. It’s a styling gel made for braids, locs and twists on any texture. Like any styling product, a grown-up should help little ones apply it.
Does it work on locs and twists too?
Yes — it’s made for braids, locs and twists, and for every hair texture.
What does it smell like?
Nova’s signature Pineapple & Lemonade — bright, fresh, summer in a jar. 10 oz / 284 g.
How much is shipping?
Free shipping on orders of $40 or more. Everything ships from the USA.
What if I don’t love it?
30-day money-back guarantee. Not happy with the hold? Full refund, no stress.

Sit pretty. Every single day.

Limited-edition Nova Starr drop — while supplies last.

Get Nova’s Gel — $9.99 →

$9.99 · 30-day money-back guarantee · secure checkout

$9.99★ 4.7Nova’s gel · 30-day guaranteeBuy now →